Bush Policy Commercial Project

Political commercials today have reached a new low as far as negative advertising is concerned. Politicians are not saying what they believe or what they stand for; they are simply saying what they are not (Bush) or what they are not doing (flip-flopping). Will there ever be a candidate who simply says, “Hey, we are not that much different from each other.” (Mondale – he lost too!) It would be political suicide to do something like that nowadays. Our goal is to create a thirty to forty-five second commercial about George W. Bush’s second term. This can either be a positive or negative ad about a policy, action, or administrative decision that Bush has enacted.

Acts of Congress work too! All under the Bush Administration!

Steps to the project…

1. Find an issue, Social Security, Gay Rights, No Child Left Behind, Iraqi Freedom, War on Terror, Homeland Security, etc that you can research (you must prove you know what your talking about) and criticize or praise further.

2. Turn this policy critique into a television commercial for general consumption in America complete with script and storyboard. Be sure to make the audience think they are thinking for themselves, when in actuality you are thinking for them and packaging it to them to consume and consider their own.

3. Spend a period researching (this has to happen to acquire facts and details) your topic, policy, or issue. At the same time be gathering pictures that will be included in your movie.

4. Begin building you commercial which should include titles, transitions, music (background), pictures (still or motion), and voice-overs (optional) as well. This will be three days in class.

5. Export the finish product to a QuickTime movie. Saved on Mac Hard Drive under Users and Shared.

6. Drop a copy of the QuickTime version in my drop box on the student server.

7. Share movie with the class.